Thursday Apr 04, 2024

IDC's Lynne Schneider on How Data is Not the New Oil – But It Is the New Grease

"Most immediately before coming to IDC, I helped provide research and background for CFOs,” says Lynne Schneider, Research Director, Location and Geospatial Intelligence, DaaS and Data Marketplaces at IDC. "CFOs, we think of them as having all the financial numbers, but I think that ambitious and interested CFOs want to go beyond that … and so when there was this opportunity at IDC to look at data really broadly, I was just really excited by that. I'm kind of a data nerd at heart."

International Data Corporation, or IDC, is a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC has been providing strategic insights for more than 50 years. It has solidified its position as a trusted source of strategic insights for organizations looking to navigate the ever-evolving landscape of technology and innovation. 

Still, despite its well-earned wisdom, IDC faces the challenge of nimbly adapting alongside the rapid pace of technological advancements. As data has gotten more and more valuable, so has the complexity of protecting it while keeping it appropriately accessible. 

In This Episode

In this episode, Lynne discusses how IDC helps clients stay on top of the data trends and understand the data they have so that they can better leverage it, whether it’s to bring more value to their business or join the data marketplace. 


  • How companies are pursuing data monetization strategies that will boost their business' value.
  • The advantages of using location-based data, such as weather, in business operations.
  • What a company should consider when looking to participate in the data marketplace.
  • The challenges and opportunities that business leaders face in using data effectively in the data marketplace.
  • Recommendations for keeping sensitive data private and secure.
  • Advice for getting a handle on and leveraging data for more business value.

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